Friday, March 13, 2009
Mighty Fine Burger ?
Mighty Fine Burger recently opened in South Austin’s(Sunset Valley shopping center to be exact)and marketed as quality fast food meal. As the name Mighty Fine Burgers implies, this is a very limited menu with burgers, fries, and shakes, plus chili dogs, lemonade, and beer. The place is always packed but even if the wrap around line is at the door, things move very quickly. While you are waiting for your name to be called, you sit at an old school park-like, communal table. Big selling points on this joint is it only serves hormone free, vegetarian-fed beef. Plus,you get the see each burger being made and even see through storage of the beef itself. Foti and I only waited 10 minutes for our food, which wasn't too bad. We were anxious to see if the Mighty Fine Burger lived up to its name and was worth $27 for two burgers, 2 fries, strawberry lemonade, sweet teas and a chocolate milkshake. It felt way overpriced for fast food. I thought the Blue Bell milkshakes were good, but pretty basic.
Mighty Fine burgers is a perfect example of how you can take a mundane product, and make it seem amazing simply by clever, concise and colorful marketing. I don't think we will ever go back. Not because the burgers were terrible. They were tasty, but not tasty enough to fork over almost $30 bucks for something so simple. For my money, I'd rather eat at Central Market for that price. If I'm truly craving an old fashioned burger, I'd still rather go to Hut's on 6th. It's been there forever for a reason.
My review is"Ehhh" It's aight.
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